FOOD FOR FAMILIES HOLIDAY BAG DRIVE
ABOUT
Raley's is a third-generation family owned regional food retailer headquartered in West Sacramento, California. Best known for high quality products, fresh produce, fine meats and outstanding customer service, the company operates 123 stores in Northern California and Nevada.
Raley's Food For Families is a non-profit organization providing millions of meals to local families through community donations.
The Raley's Food For Families holiday bag drive, in its 31st year, is an initiative that takes place across Raley's family of stores to help nourish its community.
CONCEPT
The concept started by designing the grocery bag with holiday patterns and ribbons to enhance the message of a gift when the holiday bag is handed over to the families in need with nourishing foods. The concept then developed with the same look and feel throughout the rest of the campaign's deliverables to become a part of the holiday shopping experience along with the other holiday campaigns in stores.
Poster Details (Size: 22 in. x 28 in.) | Thank you Tag (Size: 4.25 in. x 7.5 in.)
Holiday Grocery Bag
Signage (Size: 8.5 in. x 11 in.)
Donation Measurement Poster (Size: 43 in. x 47 in.) | Cash Box graphics
Donation Tags (Size: 3 in. x 5 in.)
Holiday Button
